Wills & Co are a private client stockbrokers based in the heart of London, who specialise in Small Cap stocks, alongside offering advice to their clients on buying and selling shares across all UK equity markets. Wills & Co has an ever expanding client base due to the company's unique approach to investment and the personal consideration they give to each client. Wills & Co required a website which would allow visitors to learn about the company's services and to sign up to become a website member or a client. A useful, informative and exclusive online system was required to provide clients with tools and facilities to manage their investments through Wills & Co.
We worked with Wills & Co to provide a solution tailored to meet their needs functionally, whilst visually fitting their corporate identity. We met these requirements through features such as two-level navigation and custom made flash. Our dynamic data module allows Wills & Co to provide their clients with up-to-the-minute financial news and figures in a manner that is accurate yet hassle-free for the company. Use of our 3a-Form-Filler technology allows Wills & Co to build a database of potential dealing clients from those visitors who choose to sign up as a website member. This has provided Wills & Co with a new way to build up their client base. Our user authorization module allows Wills & Co to store a database of users for their site, allocating these users with passwords to access exclusive areas of the site.
The Wills & Co site features two level navigation, custom made flash modules and dynamic data throughout. The front page is designed to contain a large amount of content in an 'easy to read' style, requiring the need for information to be readily changed on a daily basis.
3a-FormFiller technology allows for the simple creation of forms that submit to both an email address and a database. The database can be edited remotely or integrated into web-based management systems and reporting.
The Wills & Co website utilises our User Authorisation module. A database of users is stored for your system, and they can be allocated passwords for access to specific areas of the site. A record is automatically stored of who entered which parts of the site, along with the date and time of each process.
The use of flash draws attention to the material or images and creates a lasting impression. Custom flash is a highly effective marketing tool, highlighting specific areas of your business and conveying an overall image of your company. Our designers ensure flash is integrated with your Corporate ID for maximum impact.
