Microsoft's Edge brower has had its "Copilot" AI tool integrated into it for a while now. In unsurprising news, Google has now announced that its will be bringing its own version of the same idea to those of us that use their Chrome web browser (which is most people). They're hoping this will transform how users interact with the web, shifting from passive browsing to active assistance.
One of the main AI improvements coming to Chrome is the ability to personalize the browsing experience. AI can now analyse your search history and online behavior to recommend relevant content, saving time when searching for information. Whether you're reading articles or shopping online, Chrome’s AI aims to provide more targeted recommendations that reflect your preferences.
Additionally, Google hopes its AI tools can help Chrome predict what you're likely to do next, making the browsing experience feel faster and more responsive. For example, it might automatically suggest websites or search results that match your ongoing interests, even before you type in a query.
Security is another area where it's hoped AI will make a big impact. With the rise of phishing scams and other online threats, Chrome will use AI to identify suspicious websites and warn users before they click on potentially harmful links. The AI helps detect patterns that may indicate phishing attempts, fake websites, or malware. The tool will also be able to summarise long articles or help create content like emails or reports and.assist with language translation.
If use of Copilot in Edge is anything to go by, this is unlikely to revolutionise anything yet. However, we do seem to be slowing inching towards a world where we no longer go to a load of different websites to find things out, make purchases and so on, but to request our AI tools go out and do those things for us.